Tata Motors Nano Sells In Supermarkets

Tata Motors, the largest car manufacturer in India, began selling the Nano in hypermarkets. The strategy aims to increase sales, in any case giving information around the vehicle closer to target audience, people who seek an option transport to motorcycles.

As is known, Nano is famous for being the cheapest car in the world: currently costs US$ 2,390. However, due to the fluctuation of vehicle sales, Tata Motors strives to maintain the low value of the product while the production costs are increasing rapidly in India. Thus, the only way to maintain this level of price is selling more units.

According to Mark, 450 Nano were sold in February only in supermarkets. In all, 6,703 units were registered under the car in India last month, in what was the second best monthly result since the car was launched in 2008. The peak occurred in July 2010 with 9,000 units sold.

The interior, in the simpler version, brings just enough to drive. Air-conditioning and digital display for fuel level. The engine also follows the popular online. It is a small block of 625 cc two-cylinder that generates 33 hp and the exchange rate of 4-speed manual. Its maximum speed is only 110 km/h.