Honda Launches World Car In Thailand
Honda has just put on the market one of its main challenges for the coming years in the automobile business in emerging markets. The news goes by Brio and was released on in Thailand, the first point of production of the new global car brand. The model will also be done in other countries around the world.
Alongside the launch, Honda also unveiled the first details of the car. The chip includes Brio Thai iVTEC engine 1.2 petrol, 90 hp and options of 5-speed manual gearbox or CVT, with infinite relations. According to the manufacturer, the model runs 14 km/l under metropolis and 20 km/l on the highway. The medium consumption is at 17 km/l. The brand also proclaimed the measures of the compact: 3.61 meters long, 1.68 m wide and 1.48 m high. The sales forecast for the Asian nation is 40,000 units per year.
Despite the tiny dimensions, Brio has room for five occupants in the cabin. The interior has no particular extravagance. An example of this simplicity can be seen on the dashboard, which includes entirely functions within a semicircle. In addition, equipment such as air conditioning and audio system (which has a USB port and MP3 player) are optional.
The interior of the Thai Brio also will change dramatically over the version though the brand did not confirm. The changes should start by changing the color of the dashboard trim and seats. In Asia, consumers prefer bright colors and color compounding in the coatings.
But the compact design has a sure inspiration in the current Fit. The front has pronounced lines and the sides are adorned with two waves, a little under the glass and some other that appears at the bottom of the doors. The rear still has a curious entrance door to the trunk made entirely of glass, like the Volvo C30.
The price of Brio in Thailand was set at 400,000 baht, equivalent to US$ 13,200. In this range, Honda will fight with compact models segment such as Volkswagen Gol and Fiat Uno and that it still has a large variety of options such as Ford Ka, Chevrolet Celta and Fiat Palio.
