New Fiesta 2011, Hyundai Ix35 And New Uno 2011 Are The Most Searched Cars
New Fiesta 2011, Hyundai Ix35 And New Uno 2011 Are The Most Searched Cars
Every day, over 1 billion searches are conducted in search tools from Google. Find out which issues are most frequent in the consultations and identify trends and concerns of society, the company makes an yearly survey called Zeitgeist. In the 2010 edition of the annual, three models stand out in the class “Automotive”: New Fiesta 2011, Hyundai ix35 and New Uno 2011.
In October, Google and TNS Research International, a leading research, conducted a study on the consumption profile of men and women over 18 years. According to these data, the Internet is the information most used by those looking to purchase a car, whether new (51%) or used (56%). Before reaching a final decision, the consumer usually spend 61% of their time on the net, researching, pricing and payment terms, technical specifications, pictures, performance data and input from others around the model – exactly in that order.
According to the analysis, the Fiat site is what draws more visitors (41% of new buyers, 35% of used). Then come VW (37% for new and used), GM (31%) and Ford (32% and 29% respectively). The order of gathering is repeated in the ranking of brands purchased.
