Official: Chevrolet introduces new Ecologic window sticker, coming first to Sonic Car News and Review

At the Washington Auto Show today, Chevrolet introduced a sticker.

Okay, the new Ecologic environmental labels that will be coming to entirely new Chevy vehicles – starting with the 2013 Sonic – is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information around the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, “Customers want companies to be honest and transparent around their environmental efforts and sustainability goals, and rightly so.” This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes “more information on the inspect process and environmental features for each vehicle with an Ecologic label.”

What’s on the labels? Information around the car from its time “before,” “on” and “after” the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on entirely Chevy models, we’ll admit we’re interested to see how GM finds the eco side of the Camaro ZL1.