Video: 2013 Lexus GS unleashed in Super Bowl ad Car News and Review

Lexus has a redesigned GS that it truly believes can compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class. So it’s going where the eyeballs are with its marketing, ponying up for the brand’s first-ever Super Bowl ad. Lexus’ commercial is just a 30-second spot, joining the likes of Acura, Audi, Cadillac and other brands purchasing time during the big game.

Lexus is calling its ad, “The Beast,” which calls to mind the two President Obama’s limo and the 2009 documentary by Eric Bana. The real spot, however, has a rather hackneyed sci-fi theme: A GS350 is locked up in a shipping container sized cage in a lab, and uses its new “Lexus spindle grille” to break free in a destructive orgy of CGI.

Click past the jump to watch the whole ad.