Toyota Belgium has just launched a new campaign for the Toyota RAV4 Black Edition that allows participants to earn discounts for the vehicle based on their location. Smartphone users download the RAV4 Adventure Discount App, travel to a so-called adventurous location within Belgium and sign in with the application. The app then calculates a discount based on just how daring you are. While far-flung wilderness locations are an obvious choice for big discounts, Toyota has hinted there are plenty of adventurous spots in metropolis locales as well.
The campaign seems pretty brilliant to us, though we have to wonder how many RAV4 buyers will be willing to cover hill and dale in pursuit of a few extra hundred euros off of their bottom line. So far, it appears the app and the discounts are only good in Belgium, though it wouldn’t surprise us if Toyota used a similar marketing ploy in other markets. Hit the jump to check out an ad for the app after the jump, finish with a mustachioed woodsman.
Yes, that is a Porsche 911. Yes, that is fresh concrete. No, this is not some uber-powerful aftermarket-tuned car that just liquified the San Francisco pavement underneath – the Porsche was driven into this predicament.
Now before we start passing judgment on this poor soul, a driver who has so obviously burnt more than his share of karmic bridges, let’s just pause to thank him or her, the two for providing us the enjoyment of this video and also for upholding sure reputations.
And let us also remember that the next time we’re stuck in traffic because of road construction, to just put some Michael McDonald on the stereo and chill out, rather than trying to pass everyone by driving through the construction lane and getting stuck in fresh concrete.
To watch the whole video, which does contain some NSFW language, click past the jump.
Akira Nakai is the man behind the tuner RWB – Rauh-Welt Begriff, which is loosely translated as “Rough World Concept,” and he doesn’t often climb out from under one of the 930 or 964 Porsches he’s working on. His original shop in Japan is now 20 years old and he still works in the same building, even though his tuning ethos has caught on hot enough to provide other shops around the world.
He’s a car nut, simply, and he makes nutty – in a good way – cars. The guys at eGarage got him aside from a project long enough to say a few words around what he does, what he thinks, and what he’ll be doing until he dies. Even though he speaks a different language, he sums entirely of us up nicely. Check him out in the video premiering exclusively on Autoblog after the jump.
